The British firm expects to have a bite to the industry leader – Apple – iTunes, offering each and every one in the UK Top 40 of 40 pence each. Shaking off its image as a traditional music shop in the high street, the new download service called hmvdigital officially appear in a catalog of more than 10 million songs.The tracks are compatible with mp3 players while a download manager automatically synchronizes with iTunes or Windows Media Player libraries.
Users also can re-download past purchases if lost – something iTunes does not allow that. This is not the first foray by HMV in the digital world.
However, HMV last September acquired a 50 per cent in the digital music specialists 7digital – the company that powers Spotify – and helped design the new site will offer more clues Hmvdigital million with many available in the compression ratio high quality 320kbps MP3.
Melanie Armstrong, director of music at HMV, said: “Some people still tend think of us as a traditional store, but the fact is that we have completely transformed our business.
“The launch of hmvdigital means now we have a music download platform that creates world-class consumer experience really attractive and a real alternative to all other digital music services out there today.”
HMV currently has a digital catalog of 8 million songs available for only singles 40p and albums from £ 4.99.
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