Intel Corp. said Sunday it intends to sell its new generation of chips for desktop computers under the “Core” brand, the first chips with the new line to be called Core i7.
Microprocessors are based on a design the company has code-named Nehalem and it is expected that production in the last three months of this year. Intel said the new design will deliver both high performance and energy efficiency.
Santa Clara-based Intel said that the name of Core, already used by other chips including the popular Core 2 Duo processor, will be its flagship brand PC processor.
"Expect Intel to focus more resources on marketing that name and commodities i7 from now," Sean Maloney, general manager of Intel’s Sales and Marketing Group, said in a press release.
The first chip in the new processor family, including an "Extreme Edition" version will take a "i7" identifier. The identifier will be the first of several that are as different chips are launched next year, Intel said.
Intel is the No. 1 maker of microprocessors with about three-quarters of the world market.