The share of search advertising in the back of “Runner” for the year grew by more than 2 times and reached in February 2011, 34%, the company said.
Active growth in the share of the search service has provided the partnership with Google. In January 2010, “Runner” has become an authorized reseller of Google, having acquired the right to sell advertising in the search results Google. Through this partnership, “Runner” opened its advertisers access to a large Google search audience and Poisk@Mail.Ru (use search Google).
Such a scheme campaign management was demanded by advertisers and agencies. To date, over 43% of clients Begun use interface Russian service for posting ads on Google. Advertising budget, transmitted to Google, in IV quarter 2010 compared with the previous quarter increased by 32%. The volume of the audience, attract advertisers, “Runner” from the search results Google, grew 43%.
In 2010, the “Runner” was introduced to dealers an additional fee for the use of external services, including Google. Now, agencies, advertisers party systems via Begun receive returns in addition to the standard dealer’s commission.